Hi, I’m Terra

Senior Content Designer/UX Writer

& Strategist

 

My experience

My career began at a ballet company as, well, a ballet dancer. When I realized “starving artist” just wasn’t for me, I made the transition into tech. I started as a copywriter at a 6-person startup, before joining the creative editorial team at Gap.

Meta (Facebook) — where I am now

I joined Meta in early 2022 as a Senior Content Designer, specifically working on the Facebook product. Since being there, I’ve led various content efforts for teams, such as the creation experience, stories, reels, and feed, as both a high-level strategist and working more granular.