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Puffer https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/19cbf580-a743-4f6c-b46a-9f30b312b6dc/Screen-Shot-2020-09-23-at-4.52.33-PM-1024x566.png Gap Puffer https://terraliu.com/gap-space-jam daily 0.75 2022-03-15 https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/30c47636-6ab2-4af2-97ec-72b6884e948f/Screen+Shot+2022-03-14+at+6.16.56+PM.png Gap Space Jam - Main copy: Pump up the Space Jam in this all New Legacy collection from Warner Bros™ - featuring Bugs Bunny and your favorite Looney Tunes characters. https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/a97b9ca9-e9c4-4458-95fd-872c0f3dbc99/Screen+Shot+2022-03-14+at+6.09.22+PM.png Gap Space Jam https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/24156244-87d2-48ac-9512-abce16a7e4c7/Screen+Shot+2022-03-14+at+6.09.39+PM.png Gap Space Jam https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/3a702ec6-67ea-48b0-a2e4-c2523cde7338/Screen+Shot+2022-03-14+at+6.09.49+PM.png Gap Space Jam https://terraliu.com/about daily 1.0 2022-11-09 https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/be695d44-1b47-4e38-8ab7-2c883788d7b8/IMG_9658.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/3e5026bd-98cc-4967-bcd5-697135c2db7f/72F419F0-302A-4530-B1D3-A498C576B427.jpg About - My experience My career began at a ballet company as, well, a ballet dancer. When I realized “starving artist” just wasn’t for me, I made the transition into tech. I started as a copywriter at a 6-person startup, before joining the creative editorial team at Gap. Meta (Facebook) — where I am now I joined Meta in early 2022 as a Senior Content Designer, specifically working on the Facebook product. Since being there, I’ve led various content efforts for teams, such as the creation experience, stories, reels, and feed, as both a high-level strategist and working more granular. https://terraliu.com/pricing-project daily 0.75 2022-03-15 https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/76229d48-4274-4a71-9c95-4b8623d440d0/image-asset.png Pricing Project - Context To keep up with the demand of our customer base, volume of new features, and a growing company, we decided to create three new subscription plans with an overall price increase. https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/fdf0e1b3-f9b1-408d-86f3-94deaff469cf/Frame+2290.png Pricing Project - Product It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/ae8e25ab-e61d-47b7-bb52-0cad5817d1cb/Simplepractice+-+Web+-+Solo+-+Default.png Pricing Project https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/de7287c2-ae40-4a7b-8d81-4912b4c05453/Frame+2288.png Pricing Project https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/f1da56d0-1223-4665-9fcf-5b4e199af04d/Solo+-+Calculator+Plus+Option+3+Scroll+8.png Pricing Project https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/f74013b4-1bf9-43a7-a6aa-9a50e8bbf53a/Frame+2287.png Pricing Project https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/aa5fc8bb-23a1-4433-9ab8-061482e11c70/Simplepractice+-+Web+-+Group+-+10.png Pricing Project https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/42e57163-4281-4af4-82ab-7f32a7a6184c/Frame+2289.png Pricing Project https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/920934d7-eac0-4ef3-ac1a-669d5d51a777/Insurance+Option+1+Modal.png Pricing Project https://terraliu.com/pricing-project-1 daily 0.75 2022-03-15 https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/58c9e25b-5837-4061-93d1-730d2a6b4978/Day-60_Client.png Customer referral - Context The goal was to update and rebrand the referral page within the product. The current version was old, outdated, and didn’t receive a lot of traffic. https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/3f6f896c-33e0-43f9-bc3c-c64fbc23afc6/Screen+Shot+2021-09-02+at+3.22.00+PM.png Customer referral https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/342d6827-b903-49e4-9c33-fc2005842b01/Frame+2293.png Customer referral https://terraliu.com/brand-style-guide-1 daily 0.75 2022-02-25 https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/7eaf5018-fbb3-4633-878c-bd3eb2ad2dc8/Frame+2296.png Brand style guide - Context I co-lead the creation of the brand style guide with the other lead copywriter. This was a long over-due project with the company consistently growing and transitioning. We needed a standardized format for both marketing copy, content design, and visual design. https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/eb9f3241-820e-4afd-8da6-682cc7e3ec9b/Frame+2297.png Brand style guide https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/0ae11a3d-be83-4e9f-90e1-e266725516be/%F0%9F%96%A5+Typography.png Brand style guide https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/469af520-c55b-4c0c-a845-c9f1cb9d47d3/Screen+Shot+2022-02-24+at+11.25.16+PM.png Brand style guide https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/4a1c6757-1516-4c22-8c01-761fb1590250/Colors.png Brand style guide https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/864203f1-ee92-4b9b-ae0e-a79c345e5c81/Screen+Shot+2022-02-24+at+11.25.36+PM.png Brand style guide https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/0ac9af83-70e8-4a18-87ff-92efe38eb35f/Web+Buttons.png Brand style guide https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/123622e1-7d08-4006-98af-05b0ed92465b/Screen+Shot+2022-02-24+at+11.30.59+PM.png Brand style guide https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/09c06f89-fa42-44c4-830e-69a6d188277e/Screen+Shot+2022-02-24+at+11.31.22+PM.png Brand style guide https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/6d64d099-3d58-4c45-9202-3c6841836dbe/Screen+Shot+2022-02-24+at+11.30.50+PM.png Brand style guide https://terraliu.com/2021-cpt-code-case-study daily 0.75 2022-03-15 https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/06843513-0dbc-4769-9568-5ddf4c82b703/Slide+16_9+-+1.png 2021 CPT Code Case Study - Context There’s a lot of mystery and nuance surrounding insurance billing and CPT codes. To help give health and wellness practitioners more insight into CPT codes, I created an in-depth case study report that would demystify codes and reveal current trends in 2021. https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/881c520c-ff6a-45b7-aed4-425e5c26406e/CPT+Codes_Resource-Page.png 2021 CPT Code Case Study - The outline After lots of research and getting to know the insurance world, I created a thorough outline to center the case study around. https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/6d062746-6389-44ed-94f0-9189822e3968/Frame+2300.png 2021 CPT Code Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6093795d80e6217ae1ad47b8/fe14e97d-be83-4092-b2bd-8f66ff4763a6/Numberofcliniciansbyappointmenttypeslast30days+%281%29.png 2021 CPT Code Case Study 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